Kooa Pet Care
Client: Zooplus
Agency: Scholz & Friends
Services: Branding & CI, Packaging Design, Illustration
2022
Kooa (by Zooplus) brings everyday pet care into the same space as modern self-care: effective, gentle formulas in packaging that looks considered and elevated, so it feels right at home in your bathroom. The goal was to develop a complete hygiene range that’s easy to use, easy to understand, and made with high-quality ingredients—without shifting into luxury pricing. From teeth to toes, each product is designed to support comfort and cleanliness with a calm, premium-leaning aesthetic.
Built as a full brand system from the ground up, the case shown here focuses on a selection of the key touchpoints and hero assets.
Redefining Pet Care.
Spa feeling, made for real life
Kooa is built on a simple idea: pet hygiene is more than a quick bath, and the products you use should feel as considered as the results. The range covers the full routine—cleaning, soothing, and maintaining—so pet parents can confidently care for coat, paws, ears, and teeth.
Each formula is developed with pet care expertise and selected ingredients that support comfort, cleanliness, and skin-friendly routines. The products are vegan and formulated without microplastics, parabens, and other unwanted extras. For selected needs, Kooa also offers antibacterial and anti-inflammatory benefits, keeping function at the center of the line.
Visually, the brand translates “fresh and clean” into an understated premium design language. A clear layout and color-coded system help customers navigate the product portfolio quickly, while iconography highlights key features at a glance. The single-line animal illustrations add a refined, signature character—distinct and approachable without feeling childish or overly decorative
The result is a range that fits naturally into the home—especially the bathroom—because it looks calm, modern, and intentional.
Fresh Coat, Calm Skin
A deep-cleansing shampoo designed to refresh the coat while staying gentle on skin. Macadamia oil helps support softness and manageability, while calendula extract is chosen for its soothing care profile—ideal for regular “reset” washes.
A mess-free balm stick that makes paw care quick and targeted, whether at home or after a walk. It helps protect and condition dry or stressed paws, turning a small routine into a comfortable daily habit.
Smooth, Shield, Soothe
From first range to full routine.
What started as the design of Kooa’s first care & hygiene range has since expanded into a much broader portfolio. Beyond shampoos, paw care, and daily essentials, the brand now extends into tools and accessories—towels, brushes, even bathrobes—rounding out an at-home “pet spa” routine. Each new product follows the same guiding principles: quality materials, clear functionality, and a calm aesthetic that feels at home in modern spaces.
The result is a cohesive pet-care system that’s practical to use, easy to navigate, and consistent in look and feel across categories.